Selfie phone for China Millennials.

Target female Chinese millennials who are into selfies and love to tailor their virtual image and identity as ‘beautiful,’ this Chinese selfie smartphone aims to beautify not only by software but also beautifies the hardware. Started by looking at different sources, including; target users, KOL influencers, product portfolio & competitors, and inspirational materials & surfaces. 

Influencers are highly inspirational; they are categorized into three different groups that lead to colors and material inspirational themes:

Digitize Dynamics: fun-loving, dynamic, hip, confident, and edgy

Timeless Elegance: premium, crafted, neat, high quality, and sophisticated

Pastel Premium: soft, dreamy, delicate, harmonious, and elegant